BUG BITS - Little Moos

Pretty, pretty, pretty...

Imagine my luck when I was asked to write about the softest, fluffiest, prettiest little tutu's around? When Jaki from Little Moos asked me to write a press release for the latest collection of Little Moos tutu's I really didn't know where to start. That lasted for about 0.317 seconds, because tutus are so spectacularly fun, and they're just SO pretty, pretty pretty!

Here's what we put together:

To learn more about the sheer bliss that is a Little Moos tutu, click here.

And while we're just, you know, chatting - how old is too old for a tutu?
I'm just taking a poll, in case anyone ever asks me... that's all :P

Jen x

5 Questions @ The Letterbug: Carla Hazzard - Habitat baby

As a copywriter/wife/mum/sister/daughter/friend, I get asked a lot of questions. My two gorgeous Hatchlings are aged 2 and 4 years old, so asking questions is one of their favourite hobbies. So from time to time I like to hurl a few questions around too, just to even the score a little bit!

A few wintery weeks ago I launched 5 super-tricky questions at the lovely Carla Hazzard from Habitat Baby. She swiftly fired her responses straight back at me.

We both took a breath.

And then we went back to whatever it was we were doing before these 5 Questions @ The Letterbug ever happened. Take a look:

1. What is your favourite thing about winter?

Unwinding with a glass of red in front of the fire, not that I need any excuse for the red (maybe the fire though!).

2. Do your Habitat Baby activities change during the cold months or does business remain fairly consistent throughout the year?

Fairly consistent throughout the year. Having said that November/December are a little busier. Not sure if that has something to do with people wanting to redecorate their rooms for Christmas visitors?

3. Do you have a favourite Habitat Baby product that you can't stop talking about at the moment? Which one and why?

I am incredibly passionate and proud of everything in my two new ranges! But if I had to single out one item, I would have to say the Geo handmade wool rug....its soooo stylish (if I say so myself!).

4. What was the most useful piece of business advice you received when you were setting up Habitat Baby?

It seems really obvious, but do something that you are passionate about. Being really passionate about your products will keep you motivated. Also, I think it is really important to find someone who is business minded that you can bounce ideas off, vent and get support. I have a wonderful friend that I tend to annoy with my ideas, but its nice to get a neutral opinion before you launch with half baked ideas!

5. In a perfect world, would you deal with winter by:

a. escaping to a warm, tropical destintation?
b. Whipping on your ugg boots and snuggling up with a hot chocolate in front of the fire?
c. Launching yourself off a steep snowy inclines with all the other snow bunnies?
d. None of the above, instead I would....?

Definitely C - not sure of the steep inclines though as my skiing is a little rusty! My husband and I are taking the three kids to Canada for Christmas 2012 so I'm busily arranging that at the moment. Can't wait!!

Thanks Carla, you're such a good sport!

Please take a look at Habitat Baby's beautiful new linen range at http://www.habitatbaby.com.au/ immediately, if not sooner. You'll be glad you did!

Jen x

BUG BITS - Little Elk

I'm back!


Like the builder who never manages to do any work to his own house, I have recently been a very naughty and neglectful little Letterbug when it comes to this blog. The good news is that I have been a busy bee on all sorts of interesting writing projects for lots of lovely clients. And now I'm going to get back to telling you about them...


Not so long ago I crossed paths with an exciting new online business called Little Elk. Sally from Little Elk is set to share beautiful, timeless treasures that she has sourced from all over the world. The first of her wonderful discoveries is a range of super-cool kid's gumboots - a highly necessary wardrobe item in Melbourne this winter!!

Sally asked me to write an introductory press release for Little Elk. Here's what we put together:

The joy of working with Sally was her clear vision for Little Elk. Many business owners struggle to define their business. What do they stand for? Who are they targeting? Why are they even in business? Hopefully these sound like pretty straight forward questions to you if you are already in business. But if they don't, it might be time to put your thinking cap on.

Clear business focus cannot be underestimated. I love helping clients to get some 20:20 vision on their business, and I also love working with clients (like Sally) whose vision is already crystal clear.

For more information about Little Elk and their gorgeous gumboots click here.

Jen x

The Letterbug's Picnic

It is busy, busy, busy in The Letterbug's office at the moment. And just like the builder whose house is the last to get finished, my blog is the last to get written when I am booked up with copywriting projects.

But that's okay, because when I need a little pick-me-up I find something like this to share. I remember this clip from my childhood, and now I like to exchange "Ladybug" for "Letterbug" so that the song is all about me!!

If you've ever wondered what The Letterbug Christmas party might look like this year, perhaps it will be something like this. Happy Monday everyone!

Jen x

What do The Letterbug's clients have to say?

It's always weird when you hear people talking about you, isn't it? But in the spirit of sharing I thought it was about time I posted some testimonials about The Letterbug from some of my gorgeous clients...

Thank you Jenny, for all your help and encouragement. You have taken what would have cost me days of procrastination and turned it into a delightful little experience with speedy turn around times. It is SO much easier to have somebody else write about Little Bird instead of me (thank you!). And thanks for the gentle 'shove' as well! I really couldn't have done it without your help... and I find myself smiling every time I hear from you.Magical wishes. Pru x.

Pru Trundle, Little Bird Photography

As a Graphic Designer, to receive perfect copy ready for artwork placement is the best and nobody does it better than Jenny. I recommend her to all my ‘copy-less’ clients and she never lets me down.

Prue Walstab, Gigi and Lulu


Jenny is simply the wordsmith everybody needs, and has become a huge asset to me and my business. I enjoy creative writing, but I find it time consuming, and when you juggle so many hats in running a small business it is one of those tasks that is best to be outsourced.

I thought all my Christmases had come at once when I found Jenny. Not only has she provided me with killer successful press releases, creative wording for brochures, new taglines and advertising blurbs, she has also come along to help me at a trade show! Jenny’ works quickly and efficiently and each time she hits the mark with the job.

- Lisa Koba, Cheeky Little Soles

Jenny was an absolute dream to work with! Being a blogger, I know how to write about weddings but selling myself? That is something I am horrible at! Jenny helped take what was in my head and translate it to an easy to understand format for our existing and potential advertisers. Her quick turn around time, sass and charm will definately have me turn to Jenny when I am next in a pickle!

- Ms Polka, Polka Dot Bride



Aw shucks guys, I love you too!

Jen x

BUG BITS - Little Bird Photography

It's a break from tradition, but I had to show the finished article for this press release, written recently for the beautiful Pru at Little Bird Photography. I don't always get to see where my words end up - the 'finished product' if you like. So when I am lucky enough to see this kind of thing, well, it kind of takes my breath away.

Once the words were on paper, I whisked the finished copy off to Prue from Gigi & Lulu, who has (once again) worked her graphic design magic here:

This is a reminder: Take some time here and there to appreciate what you've achieved. It's great to look ahead to the next goal - the next mountain you want to climb. But once you've reached the summit, take a minute to admire the view before you start abseiling, hang-gliding or bungy jumping off the other side!!

Jen x

Dot's Giggle Spot #10

Busy schedule?
Feeling out of control?
Lots to do and never enough time?

The Letterbug can help you with writing projects big and small, leaving you free to get on with what you do best.


Got a project in mind? Send me your enquiry today!

Jen x

P.S: Hahahaha...heeheehee...hahaha, chuckle, chuckle (snort!).... I love Dot's Giggle Spot!