Monday, January 25, 2010

Grammar on the porch #4

Is it just me, or do high school English classes slide further and further away with every year? Thank goodness I have "Grammar on the Porch". Good old Grammar loves to visit The Letterbug from time to time for a nice cup of tea and a natter about the English language. She knows we know - really she does. But just in case...
Image kindly supplied by Toni Grote - visit to see more of her beautiful artwork

6 tips on using apostrophes correctly

When Grammar was a young lass she loved bees – not bee’s or bees’. The reason for this was that even as a whipper snapper, Grammar knew how to use an apostrophe correctly. Over the years, however, she has seen many an unsuspecting writer use them in all the wrong places. Here are 6 tips from Grammar to help you use the apostrophe correctly.

1. Use an apostrophe to show the omission of letters in a contraction:
· I'm (I am)
· you're (you are)
· he's (he is)
· she's (she is)
· it's* (it is)
· we're (we are)
· they're (they are)
· isn't (is not)
· aren't (are not)
· can't (cannot)
· don't (do not)
· who's (who is)
· won't (will not)
Grammar’s top tip: Be careful to place the apostrophe where the letter or letters have been omitted, which is not always the same place where the two words have been joined.
* See Grammar’s earlier post about “Its vs It’s for more info on this tricky little aberration.

2. Use an apostrophe with -s for possessives of singular nouns
Use an apostrophe plus -s to show the possessive form of a singular noun, even if that singular noun already ends in -s:
· Arthur's hearing aid
· my daughter's lovely teacake
· Banjo Patterson's poetry
· Rob Thomas's sexy voice
· today's horoscope
· the boss's office
· Bridget Jones's diary
· David Beckham's hot bod

3. Use an apostrophe without -s for possessives of most plural nouns:

To form the possessive of a plural noun that already ends in -s, add an apostrophe:
· the girls' horses(the horses belonging to the girls)
· the witches' cauldrons(the cauldrons belonging to the witches)
· the Johnsons' garden gnomes (the garden gnomes belonging to the Johnsons)

If the plural noun does not end in -s, add an apostrophe plus -s:
· the women's toilets(the toilets belonging to the women)
· the children's toys (the toys belonging to the children)
· the men's golf day (the golf day belonging to the men)

4. Use an apostrophe with -s when two or more nouns possess the same thing:
When two or more nouns possess the same thing, add an apostrophe plus -s to the last noun listed:
· Ben and Jerry's Choc Chip Ice Cream
· Grammar and Grandpa’s front porch (Grammar and Grandpa share the same front porch)

When two or more nouns separately possess something, add an apostrophe to each noun listed:
· Daisy's and Ivy's iPods (Each girl has her own iPod.)
· Gerald’s and Henry’s motorcycles (Each man has his own motorcycle.)

5. Do Not Use an Apostrophe with Possessive Pronouns:
Possessive pronouns already show ownership, it's* not necessary to add an apostrophe:
· yours
· his
· hers
· its*
· ours
· theirs

However, we do add an apostrophe plus -s to form the possessive of some indefinite pronouns:
· anybody's game
· one's own ability
· somebody's luggage
* See Grammar’s earlier post about “Its vs It’s for more info on this tricky little aberration.

6. In general, do not use an apostrophe to Form a plural:
As a general rule, use only an -s (or an -es) without an apostrophe to form the plurals of nouns--including dates, acronyms, and family names:
· Financial Markets plummeted in early 2009.
· The insights offered by Grammars everywhere make them very important people indeed.
· The Walters have sold all of their CDs on Ebay.

To avoid confusion, we may occasionally need to use apostrophes to indicate the plural forms of certain letters and expressions that are not commonly found in the plural:
· Mind your p's and q's.
· Let's accept the offer without any if's, but’s, or maybe’s.

Well then, who knew that one little punctuation mark would require so much consideration?! Grammar has faith that you will treat our little friend the apostrophe with great care from now on though.

And did I hear somebody say "Apple Turnovers for afternoon tea"? Gracious, I hope so!

Monday, January 18, 2010

Bug Bits - Alipants

It is always a blast to write a press release for a client and then have them report back on the success they've had with it. It warms my insides and brings my happy face out in full colour!

I recently worked on a press release with Alison from Alipants (the cutest name!) - supplier of modern cloth nappies to the breathtaking Macedon Ranges area and beyond. We wanted to let everyone know that Alipants has arrived, and highlight modern cloth nappies as an eco-friendly and cost effective alternative to disposable nappies.

Take a look...

To learn more about Alipants please click here.

The Alipants press release has generated some valuable e-newsletter and blog coverage with key targets, and now a number of magazines are looking to feature Alipants in their next issue - hooray!

It just goes to show how important PR activity can be to your business, and what you might be missing out on by not giving PR the attention it deserves. Find a few minutes to take stock of your own PR strategy - are you giving your business the best chance of success?


Jen x

Monday, January 11, 2010

5 Questions @ The Letterbug: Lisa Koba - Cheeky Little Soles

Hi there,

I recently launched a set of testing, challenging, thought provoking questions to another of my wonderful clients. Lisa is the ever-so-sweet founder of Cheeky Little Soles, the most beautiful range of babies/toddlers footwear to ever pitter patter around on Planet Earth.

In the blink of an eye Lisa had conquered her "5 Questions @ The Letterbug". Here's what happened...

1. What is his name at your house – Father Christmas or Santa Claus?

He is Santa in our house, but my 2 year old pronunces it ‘Fanta’.

2. Do your kids get involved with Cheeky Little Soles? How?

Yes my 5 year old likes to help me in the warehouse. Some days she likes to fold the packaging in preparation of incoming orders. I said to her one day. “Lily would you like to work with mummy in Cheeky Little Soles when you grow up?” Her reply was “Sorry mummy I can’t I am going to be a fairy!” Out of the mouths of babes!

3. Imagine a perfectly quiet evening with nothing to do but please yourself - what would you do?

Ahhhh, those are a rare occurrence in our house! But I would like to sit on the couch with a glass of red wine and watch something on TV like The Gilmore Girls or Sex in the City re-runs. Or if I felt the need to escape the house I would bribe someone to look after my kids and whisk my gorgeous husband out for a lovely romantic dinner for two.

4. What philosophy have you adopted for Cheeky Little Soles that also applies to everyday life?

Work smarter not harder. I apply that in all aspects of my business, but also in my personal life ie make sure you do a weeks (or two) shopping in one hit (I am the queen of lists), grab a washing basket and pick up all the kids toys at the end of the day and put them all back in their place. I am a busy woman (like all mums in business) and don’t have time to ‘fluff’ as I call it or waste time.

5. Complete the sentence: All I want for Christmas is…..

LOL ‘no fighting at home’ (the kids that is!).

Thanks Lisa for completing your 5 Questions @ The Letterbug with such flair - you are a little star!

For more information about Cheeky Little Soles footwear, click here.

Jen x

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