Wednesday, July 7, 2010

Finding an angle for your promotion

For as far as I can remember, Old Spice was a stinky old man's aftershave. That was until I stumbled across their latest series of advertisements earlier this year. Here is the latest instalment.


I don't know about you, but I'm not thinking about stinky old men's aftershave after watching that!

It just goes to show the impact that finding a new angle for your product can have on its success. Be creative. Think beyond the obvious. Accept no limitations!!

The people at Old Spice clearly did. Hee hee!

Jen x

1 comment:

  1. Loving their new angle!!! And the male models....hahaha! xox

    ReplyDelete

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